Tried and True Wellness Communication Strategies

We are always looking for the next best practice approach to help our organizations accomplish their wellness goals and corral health care costs; the silver bullet for good health and cost management. What can we do to help employees make a commitment to health improvement and actually stick with it!  

But, like Dorothy in the Wizard of Oz, maybe you don’t have to look beyond your own backyard.

The tried and true principles of effective communication apply to wellness programs, as...

Read More

What? Start Communication Planning Now?

The holiday break is never long enough. You just finished up 2012 annual enrollment, addressed the last few administrative hic ups and made sure the new ID cards arrived at employees’ homes on time. But there is no rest for the weary! It’s time to start thinking about your 2012 benefits communications—now. Here’s why.

It takes time to nurture employee engagement, change behaviors and sustain positive employee relations. Effective communications are essential to realizing these goals. Planning and strategy are essential...

Read More

2012 Annual Enrollment

It’s not too late to get the word out Annual benefits enrollment is just around the corner, but it’s not too late to help your clients execute a successful enrollment communications campaign. What can you do that will make a difference at this late date? We have some ideas for you!

Take these steps to make sure your clients get the most value from your benefits advice and have a successful 2012 annual enrollment.

Brand Their Benefits Creating an effective benefits brand doesn’t have...

Read More

Open Enrollment with an Eye to the Future

Right now, most of us are focused on 2012 benefits enrollment—implementing benefit changes, preparing communications, scheduling employee meetings. This is all good. But you don’t want to forget some of the longer-term implications of the Patient Protection and Affordable Care Act (PPAC).

Of key concern are the proposed regulations for a Summary of Benefits and Coverage. Here are a few facts:

What is the Summary of Benefits and Coverage (SBC)? The SBC (also called the “uniform summary of coverage”) is a communication that...

Read More

Avoid Zombie Open Enrollment

Don’t go into “zombie” mode as you start thinking about open enrollment communications! It’s tempting just to dust off last year’s materials and move forward on auto pilot, zombie like, especially if you don’t have a major change to communicate.

Annual enrollment, however, is a great opportunity to reinforce the value of your benefits program. Use your creative brainpower to come up with new ideas to get your employees’ attention and message across.

Employee Benefit News (EBN) recently asked its readers—plan sponsors,...

Read More