Custom Communications offers a spectrum of services, from communication planning through Web development, print production and distribution.
Strategy Development
Careful planning pays large dividends. It can mean the difference between acceptance and lasting employee resentment of a change. It can motivate desired behaviors, from healthier living to following new HR processes. And your communication strategy for one project can become the blue-print for future communications. Our approach to strategy development includes situation analysis, goal-setting, crafting an implementation approach, choosing appropriate tactics and timeframes, and deciding how to gauge success.
Identity and Branding
It can be tough to get your employees’ attention. Creating and consistently applying a graphic identity or brand to your HR communications helps employees quickly recognize HR information. It presents your communications in a positive, professional manner, lending credibility to your message. Custom Communications can develop a simple “look and feel” for your communications or a comprehensive HR brand with usage standards, color palettes, style sheets, taglines and photo/copy guidelines.
Graphic Design
Strong design enhances communications with visuals that add value. We use at-a-glance charts, diagrams and photos to make your messages easy to grasp. See our portfolio for samples of work we’ve done in print and on-line.
Copywriting
Whether you need content development or editorial services, our staff can help. We’re experienced in messaging for internal audiences in print or web format. Our expertise is in HR and benefits communication. Use us to develop material from scratch, to edit and polish rough text from your subject matter experts, or to proofread.
Translation
Our bi-lingual staff can support projects requiring English/Spanish content. We work with our trusted external resources to produce communications in other languages.
Print and Distribution
Custom Communications delivers top-quality print materials and handles fulfillment quickly and accurately. We maintain on-site warehouse, assembly and sorting capabilities to handle everything from postcards to multi-piece benefits enrollment kits. And, we have trusted relationships with printers who deliver the best combination of quality and price.
Web/Video/Social Media
In our multimedia world, with social media sitting at the top, digital communications plays a critical role in HR communications. Custom Communications is at the forefront with portals, e-mail campaigns, on-line enrollment guides, animated presentations and more. We can advise you on how to use social media tools and how to find the right mix of print and digital communications to cost-effectively target messages to the right audiences.
Research
Surveys, focus groups, interviews and other research techniques all help to ensure that your communications are on target, reach and relate to the intended audience, address the right issues and avoid potential pitfalls. Custom Communications can help you determine when to use research and what method to employ. We can develop the research tools and the communications surrounding it to set appropriate expectations and convey results to your audiences.